We always look forward to reviewing the Power of Meat study released at the Annual Meat Conference each year as it gives us some key insights to guide our business decisions throughout the year. Below we share a few of our favorite findings that we hope are useful in your guiding your strategy this year.
Fresh Beef Dominated
Beef accounted for 53% of all fresh meat dollars, more than all other fresh proteins combined.
Millennials Feast from the Freezer
Millennials are far more likely to purchase frozen as well as deli-prepared meat/poultry in addition to refrigerated options.
Fine Dining from the Comfort of Home
Meat shoppers are eating restaurant meals less often (71%), 87% try to recreate restaurant-type meals at home. This translates into 62% of the population, up from 31% in 2022.
Quelling Concerns of Meat’s Impact
Meat consumers cite concerns regarding the healthfulness of meat and poultry and antibiotics, hormones and chemicals. Environment concerns rated third, while animal welfare is a fourth driver — the combination of which is prompting some guilt over eating meat and poultry.
American Farmers Network gives consumers confidence that there are beneficial meat choices out there that are healthier for you, the animal and the planet and free of artificial additives. Learn more about our product offerings here.
Thoughtful Approach to Buying Food
Up to two-thirds of consumers make an effort to choose nutritious foods; do their part for the environment; buy from companies with good animal welfare standards; or care about social responsibility.
58% believe it would be beneficial to have some kind of animal welfare ratings or certifications for the meat they purchase.
Finding a Brand that Checks the Boxes
American Farmers Network products meet 75% of the top claims shoppers are looking for.
Interested in learning more about how we can help you meet the needs of meat eating consumers? Contact us.
Source: Power of Meat 2023
